Each year on August 20th the world celebrates World Mosquito Day. This year, as a result of its 2016 Annual Technical Forum, CAMA formed a partnership with Etisalat Nigeria, the National Malaria Elimination Programme of Nigeria and HACEY Health Initiative, on a Nigeria-wide World Mosquito Day Campaign.
The campaign spanned social media, print media and radio/TV slots with messages on the impact that the mosquito and malaria have on Nigeria. The campaign’s tag, #MosquitoFreeNigeria, was trending on Twitter Nigeria during the day, with over 1 million people reached and 5 million impressions. Follow the conversation here.
The idea behind this partnership was to use digital media to position Etisalat as a brand committed to sustainable national development by showing the different interventions and activities needed in the fight against malaria in Nigeria. The campaign included of a series of teasers shared on twitter and Facebook to start a social media conversation on World Mosquito Day. Additionally, Etisalat developed an engagement platform for users to pledge against the eradication of malaria in Nigeria. Awareness for the pledge was made on social media posts to drive the conversation using the hashtag #MosquitoFreeNigeria.
The Twitter chat was a success with the conversation trending on Nigeria social media. #MosquitoFreeNigeria reached over 1 million people and made over 5 million impressions. Key tweets from the chat are accessible here.
Complementing the social media campaign Ochuko Keyamo, CAMA Manager, and Oyetola Oduyemi, CSR Manager, Etisalat Nigeria, gave a radio interview on Nigerian station Classic FM to raise awareness on the impact of malaria on Nigerians. Messages were also shared via Punch, Daily Trust and Sun Newspapers.